Design Your Own Shoes - Freaky Shoes
Asics got its start nearly 70 years ago, when Kihachiro Onitsuka began making basketball shoes in his living room in Kobe, Japan. He soon expanded to running shoes, and his first pair, the Marathon Tabi, came out in 1953. His business grew, and in 1977, he merged it with two other companies and began selling footwear in the United States. He also changed the company’s name to Asics, an acronym for the Latin phrase “Anima Sana In Corpore Sano” (a sound mind in a sound body). Since then, Asics has grown into one of the premier running shoe companies.
In May 1990, Asics opened the Institute of Sports Science in Kobe, where the company conducts materials tests and biomechanical research to fine-tune its designs. This lab has produced and refined some of Asics’ hallmark technologies, like its new GuideSole design (see below), as well as one of its best-known innovations: Gel cushioning. It consists of a gel-like substance implanted in the midsole that absorbs impact forces for a smoother ride. You’ll find it in most of the company’s flagship shoes, including the Gel-Kayano, Gel-Cumulus, and Gel-Nimbus. Another key innovation is the Impact Guidance System, which combines an external heel counter, specially designed plates in the midsole, and dual-density cushioning (called Duomax) to provide additional support while running.
Like other shoemakers, Asics pushed past EVA foam with its own proprietary cushioning, called FlyteFoam. Formulated to be lighter and more resilient than standard EVA, this material is further refined into subgroups of FlyteFoam Propel, which includes a special elastomer to increase energy return, and FlyteFoam Lyte, an even lighter-weight version. More recently, Asics developed the lightweight, bouncy FlyteFoam Blast formulation, and it’s used to give the NovaBlast shoe a notably pillowy, propulsive ride. The company’s latest foam is FlyteFoam Blast Turbo, and it’s found in the race-oriented MetaSpeed Sky. This new foam uses nylon, which compresses easily (for a soft feel underfoot) but springs back to its normal shape (for durable cushioning and good energy return).
Foam isn’t the only new tech in the Asics lineup. One of the company’s other recent developments is GuideSole, which debuted on the MetaRide. It’s a rocker-based sole construction that’s shaped to help runners roll through their stride and reduce ankle movement for more efficient form. In testing, we found that the shoe feels a little stiff and heavy on foot, but the well-cushioned rocker ensures a smooth and controlled ride with a surprising snap and responsiveness.
Many of the Asics shoes you’ll find below have been through our extensive testing process. That means getting each model on the feet of our team of over 350 avid runners, who then put at least 100 miles on the shoe before providing their feedback. As our test team and staff report their on-foot impressions, we also run a battery of mechanical tests on the shoes in our RW Shoe Lab, where we measure things like the energy return of Asics’ FlyteFoam and the softness of its Gel cushioning. For those options we haven’t personally laced up, we rely on our own in-depth research and experience in the running shoe industry, consultation with brand representatives, verified online reviews and recommendations, and the data we’ve collected on previous Asics models in our lab.
A multi-decade veteran in the Asics lineup, the Gel-Nimbus is a neutral shoe designed for covering long distances. The latest version is tweaked to trim weight—by 0.7 ounces in the men’s and 0.5 ounces in the women’s—while maintaining a forgiving feel and ride. The redesigned mesh upper has more perforations at the forefoot for increased breathability, and a knit tongue that wraps and supports your foot. The midsole features the hallmark Gel technology, along with a combo of FlyteFoam and now lightweight FlyteFoam Blast Plus for cushioned propulsion. More weight savings come in the form of the Asics Lite outsole rubber, which doesn’t sacrifice durability. For an even lighter version, look to the Gel-Nimbus Lite 3 that offers a peppy and less plush feel underfoot.
Like the Nimbus, the Cumulus has been in the Asics stable for decades, and it’s known for durability and soft cushioning. The 22nd version received an upgraded FlyteFoam midsole with a Gel pod in the heel, and this latest iteration keeps that combo for a smooth, cushioned ride that can hold up through high mileage. A seamless mesh upper provides a snug fit. Asics tweaked the sole for better compression and cushioning in the heel on the men’s model, and on the women’s model, improved cushioning in both the heel and the forefoot.
The GT-1000 is a supportive everyday trainer with a bargain-bin price. For the tenth iteration, Asics swapped in a new engineered stretch mesh upper for an improved fit. Like its predecessor, it comes with a Gel pod in the heel and FlyteFoam cushioning to soak up impact forces, and it uses Asics’ Impact Guidance System—including a dual-density midsole design—to counter overpronation. Plus, the full rubber outsole is durable enough to hold up through demanding training schedules.
The Kayano has been a part of the Asics lineup for decades, and it remains one of the company’s most popular shoes. Designed for neutral runners and overpronators, the Kayano 28 is upgraded with FlyteFoam Blast cushioning for a smooth, responsive ride and a new low-profile heel clip for added support. Gel pods under the heel and forefoot create additional shock absorption, and the dual-density midsole and medial plate work together to counter overpronation in your stride.
Designed to make long-distance running easier, the MetaRide is structured to reduce movement in the ankle joint, where most of your running energy is expended. It does so with Asics’s new design called GuideSole—a rocker-shaped sole that helps you roll forward smoothly through your stride—while layers of FlyteFoam Lyte and FlyteFoam Propel support your feet and provide good energy return. “I did a lot of training for a marathon in this shoe and it ticked all the boxes,” said one tester logging 70 miles per week. “My long runs felt effortless, my short runs felt fast, and my hill workouts felt stable. The downside is the shoe’s heavier weight, but that’s made up for by how easy the rocker sole makes the miles feel.”
The MetaRacer is a culmination of some of the newest technologies Asics has to offer. The big draw here is the GuideSole construction, which uses a rocker sole to help you roll easily onto your toes and improve the efficiency of your stride (at least, that’s what Asics claims). FlyteFoam cushioning absorbs impact forces, and there’s also a carbon-fiber plate tucked into the midsole for added support and an extra jolt of energy return.
Today’s super shoes feature the latest tech (including, say it with us, carbon-fiber plates) and, unfortunately, $200-plus price tags. Asics designed the Magic Speed with some trickle-down knowledge from shoes like its MetaRacer at a more-affordable price (though $150 is still too expensive for a larger percentage of our community). That’s thanks to budget-friendly components from shoes like the NovaBlast. The Magic Speed’s FlyteFoam Blast midsole is bouncy and springy. It combines cushioning, energy return, and durability excellently, but it’s a step-down from the nylon-based foam in the MetaSpeed Sky. Instead of a full-length carbon-fiber plate, this shoe has one made from carbon and TPU that spans only half the shoe. Overall, the result is a solid race-day option for anyone running marathons competitively in the three-to-four-hour range.
The original NovaBlast was a radical model for Asics: a neutral shoe with a thick wedge of lightweight foam (and no support tech) tuned for superb energy return. The second iteration largely sticks to that formula, but it comes with a few new tweaks. The FlyteFoam Blast midsole returns to provide a soft and exceptionally bouncy ride, and the material’s low weight keeps the shoe from feeling clunky. Asics added a new TPU heel clip on the upper to provide some additional support and redesigned the outsole’s tread to amp up the energy return at toe-off.
The MetaSpeed Sky is one of Asics’ top-tier racing shoes, and it’s designed for a propulsive, cushioned ride that can handle marathon distances. The Sky features the company’s latest tech. It’s made with a new nylon-based foam (FlyteFoam Blast Turbo midsole) that’s soft and springy for maximum energy return, and it includes a full-length carbon fiber plate that, combined with a curved rocker sole, helps you roll forward through your stride. Overall, it’s one of the best alternatives to Nike’s record-breaking Vaporfly currently on the market.
The GT-2000 makes a good pick for runners who don’t need a ton of support but still want something with a bit more stability than a neutral shoe. This version comes with Gel pods in the heel and forefoot and a FlyteFoam midsole for good shock absorption; it’s also coupled with a layer of FlyteFoam Propel for added responsiveness. In addition, Asics lowered the drop on this shoe to 8 millimeters, which makes the forefoot cushioning more protective and promotes a more efficient stride.
Millions of Americans have trouble with their feet, mostly from wearing improperly fitting shoes. Wearing shoes that are too tight or are not appropriate for your foot shape or size can cause bunions, corns, calluses, and other painful foot disorders. Following some simple recommendations can help ensure that you find the right fit when you buy your next pair of shoes.
Shoes Com Customer ServiceWe're all susceptible to foot and ankle injuries, but we can reduce our risk for them by wearing properly fitting shoes that conform to the natural shape of our feet. In selecting shoes, keep this basic principle of good fit in mind: Your feet should never be forced to conform to the shape of a pair of shoes. Although style is often a key consideration in choosing a pair of shoes, the most important quality to look for in shoes — from a practical standpoint — is durable construction that will protect your feet and keep them comfortable.
They reveal whether he takes pride in the little things. If he throws on a nice suit and pairs it with cheap, clunky lace-ups, he's not what you'd call a detail man. And if he leaves his pricey wingtips scuffed and unpolished, he may not be the closer you're looking for.
There are numerous styles of shoes out there, but what's great about being a man is that you can do perfectly well by sticking with just a few. You don't need to maintain some Carrie Bradshaw–esque obsession about the latest and coolest. If you invest in a handful of sensible (and stylish) pairs and take care of them, you'll be set for years. You just need to take that first step. Before we start talking about styles of shoes, let's talk shape. If you're still walking around in square-toe, rubber-soled lace-ups—the kind you buy on the cheap and that make you look like you've got platypus feet—grab them from your closet and toss them. Seriously. your shoes should be as streamlined as the rest of your wardrobe. That means a slim contour (but not painfully skinny) and a rounded (but not sharp) toe. They'll look stylish, tasteful, and masculine. And that's all you can ask for.
The one shoe every man should own is a black lace-up. You can dress it up or dress it down; it'll work with everything from jeans to suits. And that's the thing—don't think of it as special-occasion footwear. Avoid frilly or ornate details and you'll be able to wear the shoes as easily to the office as to the club. Shoes take a pounding. And nowhere more than in their soles. You need to think about that and make some decisions. Do you want everlasting soles or more bounce in your step?
Some guys think leather soles mean hard and uncomfortable. Not true. If the shoes are well- made, they'll mold to your feet and serve you just fine. True, they won't be as cushiony as a pair of New Balances, but if you want real dress shoes, you want leather soles. Period. Now you've got two choices: There are those slim, contoured kinds that exude elegance and go great with a luxurious custom suit. And then there are the heftier lace-ups with chunkier soles. They're what we show a ton of in the magazine these days. They go great with skinny jeans or trim-cut suits. And if you take care of them (see number 7), they'll last you a lifetime.
Let's say you're insistent on extra padding for your lace-ups. The good news is that there are now plenty of stylish, wonderfully made dress shoes with full rubber soles, or at least rubber inlays. They're great for crappy weather and for comfort. But keep in mind that once full rubber soles wear down, that's it for them. Replacing the heels (or protecting them with taps) isn't a viable option as it is with leather-soled shoes.
"A year ago, I got a pair of Ralph Lauren wingtips for a whopping 800 bucks. I know—that's an insane amount of money for a pair of shoes. Except, in the past, I've paid at least that much (twice that, even) for suits, some of which I don't even wear anymore, because either they wore out or they were too trendy in the first place. These wingtips, though, they'll never go out of style. Bench-made in England, tobacco brown leather, the kind of hefty soles that would allow one to kick some serious ass if one had to. I put taps on them, I keep 'em in shape with cedar shoe trees, and I lather them up with a neutral polish every few weeks. Yes, I'm slightly obsessed with them. But here's the thing—if you invest in quality, it'll pay off. These shoes will last me a decade or longer. If I bought a pair of cheap rubber-soled lace-ups, they'd be in the trash in a year and I'd have to pony up another $150. I'm not a math guy, but that seems like a lot of cash over ten years. I'll stick with my $800 wingtips and bet that over the long run, I come out ahead."—_Adam Rapoport, _GQ style editor
The most worn item in your wardrobe—that pair of quality leather-soled dress shoes you regularly wear to the office—requires the most attention. We asked Joe Rocco, third-generation cobbler and owner of Jim's Shoe Repair on East 59th Street in Manhattan, to talk parts and service. Plastic is quieter, metal more durable. Either will prevent the soles (and heels—be sure you remember the heels) from grinding away. Taps typically wear out or fall off after about six months.
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